Co-Registration: The Most Powerful, Misunderstood
Marketing Model on the Net

Co-registration can mean different things to different people.

For some it means a form of lead generation. In this model you pay usually .25-$1.50 to have your short ad displayed on a network of websites. The ad displays after some action taken by the visitor. (An opt-in action or a purchase.)

Your ad is displayed with 6-12 others on a thank you page. The visitor can check off as many subscription selections as they want. This is a convenient way to join many lists at one time.

With the proper approach this can be a profitable co-reg model. It can produce thousands of new leads per day. At .25-$1.50 per lead it can become costly.

Your economic survival depends on a fast sales conversion. When it works right – it's a beautiful thing. However, not everyone is up for this risk level.

Co-Reg Price Comparison Chart

Another co-reg model is partnering with other related website owners with the following proposition.

"I'll list your subscription ad on my thank you page if you put mine on yours." It's an effective way to build targeted lists of new subscribers.

The leads per day are not as high as a big ad network – but the cost exposure is small – often free.

Its flaw lies in the equitable distribution of traffic, page views, and subscribers. In a group of 6-12 site owners, someone will always receive more traffic and exposure than they send within the reciprocal relationship. 

Also without 3rd party verification there could be room for cheating – its fairness is only as good as the script used. "Funny business" can be programmed into any script. (for example; a “1 for you 3 for me” scenario.)

List Juice gives you a wonderful combination of cost efficiency and 3rd party verification. You also gain 4 more layers of profitability because of its 5 business models.

Just 1 business model can be profitable, adding 4 more in many markets and with up to 30 projects, the revenue potential is exhilarating.

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